Blue & Notable introduces a curated selection of emerging and established beauty brands chosen for their efficacy, safety, and thoughtful design. The campaign highlights Bluemercury’s four-step curation process: Uncover, Research, Advise, and Invest. This offers an inside look at how new brands earn their place on Bluemercury's shelves.
I designed social media content for the series, translating the editorial narrative into engaging Instagram posts and stories. The work balanced clarity and visual interest while maintaining Bluemercury’s elevated brand aesthetic, helping communicate the curation process in a way that felt both informative
and aspirational.
and aspirational.
